Whisper Adds Alexandra Willis to Advisory Board | New
Whisper has appointed Alexandra Willis, digital guru of the All England Lawn Tennis Club (AELTC), to its advisory board.
Willis joins former All-Blacks captain Sean Fitzpatrick, cricket legend Michael Vaughan and former British and Irish Lion Ugo Monye on the board, and will continue her role at the AELTC – where she championed the digital strategies to strengthen Wimbledon’s profile.
At Whisper, Willis will grow to help at sporting events such as the Paralympics, international cricket featuring England and India, and Formula 1 with the British Grand Prix. It will specialize in its digital mission, which includes its broadcast / SVOD offering, and will function as a stand-alone multiplatform provider for major events and clients such as World Rugby.
Willis said: “I am absolutely delighted to join the Whisper Advisory Board. I have long been an admirer of the team’s work, so I jumped at the opportunity to contribute both to Whisper’s vision and ambition, and to broaden my own skills in this role. non-executive board. There is a tremendous opportunity for the entire sports industry to continue to improve our content production to meaningfully engage with the modern consumer both live and on-demand, and I look forward to support Whisper as they continue to innovate and evolve their offering for both their customers and the industry as a whole.
Sunil Patel, CEO of Whisper, added: “We have been chatting with Alex for some time, having been very impressed with what she has accomplished with AELTC and Wimbledon. She was instrumental in transforming AELTC’s digital strategy and it’s great to have her skills on our advisory team. It’s great to welcome a recognized innovator in her field who is a role model for young women trying to break into the industry.
“Digital is now intrinsically linked to all our partnerships with broadcasters, SVODS, governing bodies and brands, and Alex’s ambition to increase his reach, visibility and commitment matches our own. We are delighted to have him on board, as we seek to grow and maximize existing and future business. “
In addition, Richard DeOliveira also joined Whisper as Head of Digital Operations. He previously worked as Digital Manager at Red Bull Racing Formula One and the Ministry of Sound. It will aim to maximize and grow Whisper’s cross-platform content, manage Whisper’s key digital relationships, and ensure it stays through future digital trends and innovations.