American socialite and reality TV star Paris Hilton had made her mark on the metaverse.
Hilton, which has made a name for itself through various scandals and high-profile relationships, has decided to celebrate the New Year with the launch of its digital business within the popular game Roblox.
The model turned DJ has developed her own in-game island, calling it “Paris World”.
Here, players are tasked with reliving Hilton’s lavish lifestyle, participating in her favorite activities, and indulging in luxury.
According to Dexerto, Hilton was heavily inspired by the success of the Metaverse, saying “
“For me, the metaverse is a place where you can do whatever you can do in real life in the digital world”,
“Not everyone gets the chance to experience this, so that’s what we’ve been working on together over the past year – giving them all my inspirations of what I want in this world,” Hilton added.
In ‘Paris World’, players can explore a replica of his Beverly Hills mansion, drive in sports cars, and take an in-depth look at the promenade inspired by his wedding, among other things.
Some social media users aren’t sure why a wealthy personality like Hilton would want to participate in the metaverse, although many believe it’s more about maintaining relevance than making big bucks.
With a net worth of around $ 300 million, it’s not surprising to see people questioning whether Hilton launched the island for monetary gain.
Paris Hilton, born into American royalty
Born as Paris Whitney Hilton on February 17, 1981, Hilton was the first of four children to the socialite family.
His father’s grandfather was the founder of Hilton hotels, Conrad Hilton. Her parents are former actress Kathy Hilton and her father is businessman Richard Hilton.
Hilton and her siblings had it all, growing up in New York City and Beverly Hills.
Her social circle included Kim Kardashian, Ivanka Trump and, most importantly, Nicole Richie.
Despite being born rich, Hilton managed to make a name for herself thanks to her business acumen, to the point that her grandfather told her: “Before, my name was Barron Hilton. Now I am known as the grandfather of Paris Hilton.
Paris Hilton’s modeling career
As was the norm for wealthy socialites, Hilton embarked on a modeling career at a young age.
She started working as a model while still in elementary school and was signed by T Management when she was a child.
Over the years, she has posed for major agencies, including Ford Models, and appeared in advertising campaigns for brands such as: Gucci, Christian Dior and Marciano.
At the age of twenty, she was named New York’s best it-girl for strutting around in lavish outfits on the arms of big Hollywood stars like Leonardo DiCaprio.
Her last stint as a model was for Kanye West’s shoe brand Yeezy in 2018. Hilton also appeared in Phillip Plein’s Sport campaign in 2019.
The infamous S * x Tape
There’s a 90% chance that the first thing someone thinks of when they hear the name “Paris Hilton” is the sex video that was posted without her consent.
When she was just nineteen, Hilton and her then-boyfriend Rick Salomon recorded an explicit video, which Salomon sold as revenge in 2004.
He called the band 1 Night in Paris, releasing it to the public without Hilton’s knowledge.
The couple were engaged in a lengthy gang legal battle, where Salomon accused Hilton of defamation after claiming it was published without his consent.
Hilton sued the distributor of the exploitation video for breach of privacy, refusing to reverse its position that it had not authorized the broadcast.
The case was ultimately dealt with amicably, with Hilton being awarded a percentage of the total profits made from the gang, along with an additional lump sum payment of $ 400,000.
In 2013, she demined earning money from the tape and case, saying:
“[She] never made a dollar. I am making enough money in a pleasant way. my perfume [brand] done enough, I don’t need to worry about it.
Three weeks after the sex tape scandal, the Hilton reality show, Simple life, made its debut.
In the series, she and her then best friend Nicole Richie set out to explore the world of socialites and embark on a mission to learn more about the so-called “real world”.
The show was a hit from 2003 to 2007, and featured the two men working as camera advisers, farmers and fast food restaurant workers.
It was estimated that Hilton made $ 5 million for a single season, a salary much higher than what Richie earned.
This can be a big reason for the two to go their separate ways, leading to the show’s premature cancellation.
Brand and perfume line
Hilton is said to have 19 different product lines, which collectively earn it $ 10 million each year.
Her name is stamped on every product imaginable, from fashion accessories to vitamin supplements.
As evidenced by her entry into the Metaverse, Hilton is a proud supporter of NFTs and has developed a virtual reality program under her brand.
Her fragrance empire is her biggest source of money to date, and with 28 fragrances under her belt, it’s not hard to see why.
It’s reportedly $ 3 billion in revenue since the brand’s launch in 2004, making it the second most successful celebrity fragrance line of all time – just behind Hollywood legend Elizabeth Taylor.
The grinding never stops
Hilton refuses to stop there, unwilling to give up his status as a business mogul.
The heiress and socialite charges $ 300,000 for attendance costs at private events, where she leaves after about two hours of dating.
Wanting to branch out, she turned to DJing and made her debut at a pop music festival in Brazil.
At the end of 2014, Hilton received the award for Best Revolutionary DJ and an impressive $ 1 million per set.
Hilton returned to television in a six-part Netflix series called Cooking with Paris and a reality TV series called Paris in love, chronicling the process of planning her marriage to entrepreneur Carter Reum.